Written by Allison Arteaga
Address: 500 Atlantic Avenue, Garden City Beach, SC
E-mail: firstname.lastname@example.org (for shop matters) or email@example.com (for the shop’s Perfection Surfboards custom label)
Year shop founded: 1969
Same location/owner: Village Surf Shoppe has been serving the Garden City Beach area out of the same storefront since 1969, though it was recently renovated. Stop by to check out the fresh new look. The shop is owned by Kelly Richards, who also shapes Perfection Surfboards, and managed by Brian Campbell.
Regular events throughout the year? Village Surf Shoppe sponsors two big local summer events, the Herndon/ Lebel Memorial Surf Off, and the Guy Daniels Memorial Surf Off.
Anchor Brands? Billabong, Reef, Quiksilver, Rip Curl.
New Brands for 2013? RVCA, Insight, Brixton.
Current teamriders? Kelly Richards’ sons Cam and Cole are some of the area’s most promising talent, along with fellow teamriders like Addison Miles, and Luke Gordon.
Core demographics and offerings? The shop caters to all surfers, tourists as well as locals, and also welcomes paddleboarders. Plus, it boasts a solid women’s section.
Shop philosophy/ mission statement? “We are a surf shop with soul. We love the old school and keep up with the new. We surf and skate and have been keeping it core since 1969.”