Salt Life Opens West Coast Flagship Store in San Clemente, California

September 12, 2016 • Media Buzz



Leading lifestyle brand anchors down in beachside community offering performance and casual apparel, headwear, accessories and much more

 Jacksonville, Florida based brand builds footprint across the U.S.

SAN CLEMENTE, Calif. (September 12, 2016) – Leading lifestyle brand Salt Life is proud to announce the opening of their west coast flagship store in San Clemente at 157 Avenida Del Mar.  The second location is set to open later this year at 207 Main Street in Huntington Beach.   The Jacksonville, Florida based company is celebrating 13 years of exceptional growth and is a division of Delta Apparel. Please visit

Salt Life store in San Clemente, California

Salt Life store in San Clemente, California

Salt Life President Jeff Stillwell says, “We have watched the growth of our company on the west coast over the past few years and felt this is the perfect time and place to be.  San Clemente is the epicenter of the beach life on this coast and we knew this is where we wanted to establish our flagship Salt Life store.  We have a number of Salt Life team members that reside in the area and are looking forward to becoming a part of this great community.”

Salt Life is the presenting sponsor of the upcoming PPG (Pacific Paddle Board Games) at Doheny State Park in Dana Point and will also have an outpost on the beach that will showcase some of the product in the store and will be celebrating the store with a grand opening to kick of the games.

Director of Marketing and Team Manager Larry Laska adds, “This is our home away from home.   Our design team is based here; a number of our athletes are here, and we are honored and thrilled to be part of the growing Pacific Paddle Games taking place each October.  We saw a lot of interest in our product during our debut at the games last year, and it helped solidify our notion to open our flagship store here[l1] .  We have a lot of online retail activity, as well as social and YouTube followers from this side of the country and we could not be more excited to be here.”

Complete store information:

Salt Life  – Now Open

San Clemente

157 Avenida Del Mar

Sand Clemente, CA 92672

 (714) 361- 3822

Salt Life – Opening late 2016

Huntington Beach

207 Main Street

Huntington Beach, CA 92648

About Salt Life:  

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life’s corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (

About Delta Apparel, Inc. 

Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company and Art Gun, LLC, is an international design, marketing, manufacturing and sourcing company that features a diverse portfolio of lifestyle basic and branded active wear apparel and headwear. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, college bookstores and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at SoffeJunk Food ClothingSalt Life and Delta Apparel. The Company’s operations are located throughout the United States, Honduras, El Salvador and Mexico, and it employs approximately 7,000 people worldwide. Additional information about the Company is available here.

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