January 23, 2017 • Industry, Media Buzz

Special appearances by Sarah Jarrett, Luiza Barros, Don Dingman and Jimmy Nelson in the Salt Life booth
NASHVILLE, Tenn. (January 23, 2017) – Leading lifestyle brand Salt Life will introduce its Fall 2017 product line at Surf Expo in Orlando, Florida, January 26-28 with special appearances by Salt Life team members, an elite group of athletes and sportsmen who represent the best in surfing, fishing, diving and more. For more information on Team Salt Life, visit
Surf Expo will be held at the Orange County Convention Center. Salt Life will be in Booth 1210. In addition to viewing the Fall 2017 product line, attendees will get the chance to meet Salt Life team members Sarah Jarrett, Luiza Barros, Don Dingman and Jimmy Nelson. For more information,
In addition to the flagship store in Jacksonville, Florida, Salt Life recently opened its first West Coast store in San Clemente, California, and is set to open a second location in Huntington Beach this spring.
About Salt Life: 
Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers. 
Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life’s corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (
About Delta Apparel, Inc
Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company, Salt Life, LLC and Art Gun, LLC, is an international design, marketing, manufacturing, and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel, headwear and related accessories.  The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, and the U.S. military.   The Company’s products are made available direct-to-consumer on its websites at, and  The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 7,900 people worldwide. Additional information about the Company is available at
If you would like to request an interview or product samples, please contact:
Jules Wortman
Wortman Works Media & Marketing
Onsite Contact:
Larry Laska
Salt Life

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