Weekend Reading: Nov. 2010 Issue: AI Dead, Kelly Wins #10, 2010 Hurricane’s

October 30, 2020 • Archive Dive, Digital Edition, ESM Girl, Weekend Reading

November 2010 (Issue #149)

To view this back issue cover to cover in it’s entirety, simply click on the Dugan Kelly cover hot link above. Please note it will size itself to the viewing device of your choice but we highly recommend using a desktop monitor or laptop and the bigger the better!

Volume 10 Issue 149 synopsis: 10 years ago this November, Kelly Slater won his incredible 1oth World Title in Puerto Rico ensuring GOAT status. But, as Editor nick Mc Gregor headlined in his “In This Issue” column, “The first week of November will go down the most exciting and the most tragic, in modern surfing history” as KS’s ultimate foil had withdrawn from the event and died alone of a drug overdose in a Miami hotel room on while the event was running. One of the truly gifted, unheralded surf scribes of his generation, Nick succinctly summed up the dark, shocking, unbelievable news describing our feelings for us perfectly by concluding, “… it was almost too much too handle … the bottom dropped out of every single persons heart on November 2nd”. It was and it did.

Kelly Salter, a GOAT’s GOAT. Courtesy Quiksilver

#149 is one of my more memorable issues – along with the 9-11 we actually had on running on press as the towers fell – as it ran the total gamut of human emotions possible from unbridled joy to as all the pieces were falling into place beautifully with Slaters tenth title to a deep, despairing sadness of how and why we last Irons. We had worked super hard on that mag like every mag. Dugan shot one of the sickest action covers of the Champ ever published – a surfer who had been shooting since he was ten to give the number 10-10-10 some cool, serendipitous symmetry – we had an insane hurricane wrap-up feature for the East Coast 2010 tropical season and, for the pièce de résistance, our DNA Energy Drink sponsored ESM Girl, Dominique gave us the winning combination to another stellar edition of you favorite “hometown surfing newspaper”, Eastern Surf Magazine.

At the time still a super grom on the rise, Balaram Stack grabs an absolute bomb during hurricane Earl, one of the best swell events in of all the 2010. You could easily tell this kid was going places ( and Mike Nelson said so ) and they would be very big, scary, dangerous places. Photo: Tom Dugan @tomduganphotos

Putting this  one to bed just… felt … joyless at the time. I would never say that about a single issue of the 200 plus we published with, of course, the exception of the aforementioned September 9-11 issue being the type “do you remember where you were when you heard the tragic news” type ( sitting at my desk in the ESM photo department ). Ten full years have passed since #149 but, viewing this one all over again, clearly brings back the sadness of Andys death but also a still tamped down joy for Kelly’s 2010 title. In the final analysis it also re-enforces the notion that time may heal the soul for most but the memory never let’s you forget. That and to never, ever take for granted the joy of riding a wave – and how lucky you are to be able to do it – so make good choices and keep surfing. – Mez –

November 2010 ESM Girl Dominique. A bright spark of light in a dark month. Photo: Nathan Adams @nathanadams 

Nick Mc Gregor’s Intro headline said it all in xxxx words. Read it in full on page 16 and view on a bigger desktop monitor if possible. Billy Hume barreled photo by Nic Lugo @nicolalugo