Sweetwater Claims 4th Consecutive Oakley Surf Shop Challenge Mid-Atlantic Victory

August 24, 2017 • East Coast Contests

On a hot and humid summer day on the Outer Banks of North Carolina, eight surf shop teams converged at Jennette’s Pier in Nags Head for the second attempt to run the Mid-Atlantic Oakley Surf Shop Challenge. The Mid-Atlantic event was rescheduled back in April due to lack of swell, but a three-to four-foot fading ESE swell from Hurricane Gert proved to be promising the second time around.

Photo: Oakley/Cory Godwin

Heat 1 saw Outer Banks local Jesse Hines push Outer Banks Boarding Co into the lead with a double whammy 8.6 and 17th Street’s Bo Raynor whammy an 8.2. Sweetwater came out swinging in Heat 2, posting a Round One heat high of 31.6.

Jesse Hines with an early whammy for Outer Banks Boarding Co. Photo: Oakley/Cory Godwin

We dig it too, Jesse. Photo: Oakley/Cory Godwin

17th Street Surf Shop’s Bo Raynor brings his own whammy to the party. Photo: Oakley/Cory Godwin

The final consisted of Sweetwater Surf Shop, Outer Banks Boarding Co, 17th Street and Whalebone Surf Shop. 17th Street gave Sweetwater a run for their money posting a 30.14, but in the end Sweetwater put up a 33.77 and won their fourth consecutive Mid-Atlantic title.

The final four: 17th Street Surf Shop, Whalebone Surf Shop, Sweetwater Surf Shop, and Outer Banks Boarding Co. Photo: Oakley/Cory Godwin

Sweetwater grom Owen Moss. Photo: Oakley/Cory Godwin

Sweetwater’s Justin Parr from the vaunted Jennette’s Pier angle. Photo: Adrian Dillenseger

“The final was pretty suspenseful because the 17th Street team had really good scores, but luckily Dylan (Kowalski) came through with a sick whammy score,” said Sweetater’s Justin Parr. “We’re all really excited to go to Nationals!”

Dylan Kowalski drops the whammy hammer to push Sweetwater over the edge. Photo: Adrian Dillenseger

Team Sweetwater (Justin Parr, Owen Moss, Dylan Kowalski, and Tim Martin) for their 4th consecutive Oakley Surf Shop Challenge Mid-Atlantic win. Photo: Oakley/Cory Godwin

Sweetwater was the last team to book their ticket to Nationals, joining Sun Diego Surf Shop (SW), Sunrise Surf Shop (SE), 7th Street Surf Shop (NE), Pacific Wave (NW), Hunting Surf and Sport (W) and T&C (HI).

Photo: Oakley/Cory Godwin

Early round drama. Photo: Oakley/Cory Godwin

Photo: Oakley/Cory Godwin

Photo: Oakley/Cory Godwin

Photo: Oakley/Cory Godwin


1st: Sweetwater Surf Shop – 33.77 points

2nd: 17th Street Surf Shop – 30.14 points

17th Street Surf Shop came close, finishing in 2nd-place. Photo: Oakley/Cory Godwin

3rd: Outer Banks Boarding Co – 24.6 points

They may have only placed 3rd, but Outer Banks Boarding Co. definitely had the most fun. Photo: Oakley/Cory Godwin

4th: Whalebone Surf Shop – 20.93 points

4th-place finishers Whalebone Surf Shop. Photo: Oakley/Cory Godwin

The 2017 Oakley Surf Shop Challenge Schedule:

  • March 24 – Southwest – Seaside Reef, Cardiff, Calif. (Sun Diego)
  • April 6 – Southeast – Paradise Beach Park, Melbourne, Fla. (Sunrise)
  • April 11 – Northeast – Belmar, NJ (7th Street Surf Shop)
  • May 25 – Northwest – Pleasure Point, Santa Cruz, Calif. (Pacific Wave)
  • June 9 – West – 54th Street – Newport Beach, Calif. (Huntington Surf & Sport)
  • July 10 – Hawaii – Ala Moana Bowls, South Shore, Haw. (T&C)
  • 16 (rescheduled) – Mid-Atlantic – Nags Head, Outer Banks, NC (Sweetwater)
  • Fall 2017 – National Championship – Nicaragua

The 2017 Oakley Surf Shop Challenge National Championship will return to Mark and Dave’s at Playa Colorados in Rivas, Nicaragua, October 23-27, 2017. Seven teams have earned an expense-paid journey and a week off of work to travel to the world-class Central American surfing destination for the chance at earning the coveted title of America’s Most Core Surf Shop.

Huntington Surf & Sport are the reigning 2016 National Champions after beating out Surf Ride, Pacific Wave and Quiet Flight at Lower Trestles, San Clemente, California. When the contest was last held in Nicaragua in 2014, Sunrise claimed the National Champion title, overcoming Sweetwater, Surf Ride and T & C.

For all of the latest information including photos, video footage, results and more, check out surfshopchallenge.com. Special thanks to Oakley, SURFER and event partners, FCS, Leus and Aluminati Skateboards for their support, without which the Surf Shop Challenge series would not be possible.

About Surf Shop Challenge

Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s.  Through the years the contest has evolved, with seven qualifying regional events around the country, culminating in a national championship in Bali, Indonesia for the first time in 2012. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at oakley.com.


In 1960, SURFER began as the original surf magazine. With a long history of delivering provocative and insightful editorial features, revealing interviews and award-winning, state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” Through its website, social media channels, magazine, and television programming, SURFER continues to be the most current and reliable source of information to the surf community, reaching more than 22-million active sports enthusiasts. SURFER is published by TEN: The Enthusiast Network. To learn more, visit surfermag.com

About TEN: The Enthusiast Network

TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

Tags: , , , , , , , ,