STORM TRACKER
ESM TALKS WITH THE WEATHER CHANNEL'S JIM CANTORE

By Chris Towery

Jim representing with a copy of Eastern Surf. Photo: Towery

Sitting inside Jim Cantore's SUV, the smell is impossible to ignore. Even he acknowledges the foul odor, warning me that it's "kind of funky in here." But it's a smell that many Right Coast surfers are familiar with: a dank mixture of soggy seat cushions and mildewed floor mats that comes only from years of chasing hurricanes. While we follow tropical systems for our own aquatic delight, Cantore--The Weather Channel's most charismatic field reporter--has been tracking the same storms in his 18-year career as a weatherman. And throughout this lengthy tenure, surfers have come to know and love the Vermont native for his on-the-spot storm coverage and highly dependable forecasts. When hurricane season rolls around, we faithfully tune in every 51 minutes past the hour for "the Tropical Update" to watch as he fearlessly places himself directly in the path of the planet's most catastrophic tempests to report live--even when the proverbial shingles start hitting the fan. So during the peak of Hurricane Frances, when we realized that Cantore was broadcasting in Palm Bay, FL, which is just a few miles down the road from ESM headquarters, we fled the safe confines of our plywood barricades and braved his malodorous automobile to see exactly what it's like to weather a ferocious 'cane alongside a true meteorological master.
 
ESM: So how did you initially get into meteorology?
JC: It was all about my dad. He'd say, "Son, what're you going to do with your life? Why don't you go study the weather? You're always telling everybody when it's going to snow..." And I thought, "You know, that's not a bad idea." So I went to Linden State College in Linden, Vermont, and after that, I began working at The Weather Channel in '86.
 
ESM: Did The Weather Channel immediately start you out doing broadcasts?
JC: Yep. They put me right out there. There I was with my cheap suits, worn-out sport coats, long hair, and all that sort of stuff.
 
ESM: Training to be a meteorologist, you probably didn't get a whole lot of television journalism experience. Is that something you just kind of learned off the hip?
JC: I learned a lot off the hip. I can't even begin to tell you the wealth of information I picked up at The Weather Channel. I had guys, like my mentor John Hope, coming up to me and saying, "You know, Mr. Cantore, your Tropical Updates really suck. They need a lot of work."
 
ESM: He actually said they "sucked?"
JC: Oh yeah, and with someone like him saying that... dude, you might as well have kicked me in the balls. From then on, I vowed to beef up my knowledge of the tropics and go out there and really make an impact. And later, when Hope told me, "That was a good job, Mr. Cantore," I felt like I had really done well. He was funny because no matter how long I knew him, he always called me "Mr. Cantore." [laughs]
 
ESM: Last time ESM spoke with you was during Hurricane Floyd in '99. What's the craziest weather experience you've had since then?
JC: It has to be last year's May outbreak of tornadoes. I actually begged to go out and chase those storms. It turned into a solid week of nothing but beef jerky and Red Bull. I mean, we were literally sleeping in our cars every night, and when we'd do live shots, we'd drive right into the middle of the destruction. After a week of that, I was physically exhausted.
 

The Grim Reaper's chariot. Photo: Towery

ESM: How has Frances compared to other hurricanes you've been through?
JC: Ah, dude, this is the longest friggin' storm. I go to bed, and there are hurricane-force winds in my face from the northeast. I wake up in the morning, and there are hurricane-force winds in my face from the southeast. It's been just relentless, and there's going to be a lot of damage. It's certainly the worst hit this area has taken since Donna in 1960.
 
ESM: The Weather Channel has about a half-dozen reporters out in the field in different locations for this storm. How do you all determine who goes where? Do you get to pick where you go or are you assigned?
JC: I'm first out, because I host "Evening Edition" from the field. I started doing that this Wednesday night. But first out doesn't necessarily mean you're going to be in the worst of it.
 
ESM: Yeah, I was wondering why you're out here by Interstate 95 rather than on the beach? Are you wussing out on us, Jim?
JC: Man, I'm not wussing out on you. There are a couple people in our crew with some health issues, and they didn't want to be stuck on the beach. But believe me, I'd be totally out there if not for that. Trust me, I was so bummed when I couldn't get on the beach, you could probably see it in me when I was reporting. If I'm not in the worst of it, I'm pissed. I want to be right at ground zero. I like to see how bad it can get. I want to see what I can take and how much we can broadcast before we lose the signal.
 
ESM: Do you lose the signal a lot?
JC: Yeah, we have lost the signal. But look at where the truck is now (parked in the path of the wind). We tried to park right next to the building where it's safer, but all of a sudden the truck went [makes sinking noise]. It sank right down in the mud. It's made to withstand 75-mph winds, and we were close to taking it (the satellite dish) down last night, but we never did. The key is to protect the satellite dish. If you've got an area where you can get the dish protected, then you can broadcast in the worst damn weather.
 
ESM: Have you guys ever had anyone hurt or injured during a broadcast?
JC: It's kind of interesting you ask that. One of the stations we're currently working with in the Bahamas was doing a broadcast, and apparently a piece of roof flew off and nailed the reporter, Julia Chaves, in the arm. I don't know what her injury was, but you could see her icing her elbow later in the broadcast. It was pretty nasty.
 
ESM: With all the mayhem, don't you think the National Weather Service ought to come up with more macho-sounding hurricane names. I mean, you're out here trying to make a storm with a sissy name like Frances sound menacing...
JC: Well, so far this year we've had Charley, which is kind of aristocratic. Now we have Frances, which is sort of, uh, astute. Hopefully, Ivan will have a little more oomph to it.
 
ESM: Like Ivan the Terrible...
JC: Yeah, that Czar feeling--a world domination thing.
 
ESM: On that note, are you bummed Frances is not as strong as originally predicted?
JC: No, I'm never bummed because I've got to look people in the face when they lose their homes. This lady came in today, and she was completely hysterical. She'd just heard that her subdivision was blown away, and she couldn't get back to it. I love the ratings, I love being out, I love preparing people, but, like with Floyd, I'm happy to see a storm turn away. That's what we all want. The Weather Channel doesn't want to see a place get slammed by a hurricane. I mean, we want and we need ratings to pay the bills, so if a hurricane comes, great. But if it turns away without damage, that's the perfect scenario. Get the ratings without any loss of life.
 

You Know There's Trouble When The Man Comes Around. Photo: Towery

ESM: But couldn't that turn into a "boy who cries wolf" situation, where people start not evacuating because they believe a storm is just going to turn away like all the previous ones did?
JC: I don't hype the weather--it hypes itself. When it looked like I was getting blown around today, I was getting blown around. I didn't have to lean to one side and fake it. I think people know that, and they listen to me and take me seriously. And we learn something new with every storm. Even though we evacuated 2.8 million people with Frances, as compared to 1.3 million with Floyd, you can ask anyone who evacuated, and they'll tell you that it went a hell of a lot smoother than in 1999. Traffic was slow this time, but it was always moving, unlike Floyd where it was complete gridlock. After Floyd, we learned how to evacuate the coast a lot more efficiently.
 
ESM: On the subject of ratings and paying bills, isn't it true that Home Depot and TWC are secretly in cahoots?
JC: Oh, absolutely. We're getting paid from Lowes, Ace Hardware, True Value, and Home Depot. All these businesses regularly monitor the weather, and if they see that an area is going to get hammered, they ship down extra supplies.
 
ESM: I know you're married, but do some of your fellow weathermen ever use their title as a "Storm Chaser" to pick up chicks?
JC: The title is actually "Storm Tracker," and yes, it works every time with the ladies. I have to live my single life through others at this point, but it's still pretty fun [laughs]. But really, everybody is so genuine. One of the neatest things I found today was that even though all the local stations are covering the hurricane, when we walked into the hotel, everyone was watching The Weather Channel. Obviously, we don't have the local feel, but that just spoke volumes for our credibility.
 
ESM: During this storm, some of the local stations have been making surfers look really bad. When we're out during a hurricane, the news media makes us look like we're a bunch of whacked-out daredevils, despite the fact that the waves aren't nearly as big or dangerous as they are in, say California or Hawaii. What's your take on this?
JC: Surfers really get a bum rap. Everyone thinks when surfers go out in bad weather they're being stupid or endangering themselves. ABC (News) actually did an interview with me today about this, and I said, "If a surfer knows what he or she's doing and knows what to expect from the waves in an approaching hurricane, I don't have a problem with that. But if someone is inexperienced, such as a tourist, and has no idea what to expect from these kinds of waves, that's when it's foolish. There's a difference." I wouldn't slam surfers. The day after Hurricane Alex this year, there were 200 surfers out at Wrightsville Beach, NC, and they were having a blast. To me, as a snow skier, it was like a powder day out west. You know, you get an excuse not to go to work that day, so you can go out and grab a few hours. Those surfers knew what they were doing. They weren't endangering anyone. That's what you live for, and you have to take advantage of those moments because they don't come around that often.

Interview
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