THE BLACK KEYS >> RUBBER FACTORY. FAT POSSUM 2004
 
The Black Keys have a formula: stick with what works. Nothing more, nothing less. In their case, what works is two musicians, a guitarist, and a drummer playing blues music. To today's typically overindulged ear, the idea might seem a bit dry. But the band's third release, Rubber Factory, furthers the two Midwesterners' reputation for making extraordinary things out of basic ingredients.
 
Following their critically acclaimed Thickfreakness, Rubber Factory's 13 songs take the listener deeper inside the duo's bag of goosebump-raising guitar, bone-rattling beats, and wailing vocals. The album was recorded on used tape, in the band's shot-out apartment/ music studio above an abandoned old tire factory in a desolate industrial town. It doesn't get much more real than that--except for the music itself. The often distorted riffs of Dan Auerback balance precariously between sloppy and impeccable--working with tones of Jimi and structure like Robert Johnson. Meanwhile, Patrick Carney drums like a rioter with a grudge. Get one thing straight: this isn't feel-sorry-for-yourself blues. For the most part, it's turbocharged, punch-your-problem-in-the-nose, stand-up-straight-and-spit blues. Not that there aren't a few exceptions, like "The Lengths" (without a doubt, one of the best on the disc) with weeping slide guitar, pensive vocals, and merciful percussion. Other highlights are the solid strut of "10 am Automatic," the funky lust of "The Desperate Man," the rise and fall of "Grown So Ugly," and, of course, the heel-hopping cover of The Kinks' classic "Act Nice and Gentle."
 
It's easy to dwell on the fact that The Black Keys are two white guys from Akron, Ohio, who emit enough soul to fill a Mississippi Delta church to the steeple. Guys who three years ago were doing lawn maintenance to subsidize their musical dreams. Now, they're selling out venues and mowing down audiences across the globe. It just shows that with a solid plan, lots of dedication, and a grasp of what's really needed to get the job done, you can accomplish a great deal. Nothing more, nothing less. By Mike Fish

Eargasm
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