Under Armour® Introduces CoolSwitch Technology for Anglers

July 10, 2016 • Industry, Media Buzz

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Baltimore, Md. – July 7, 2016 –   Driving rain. Sleet. Snow. High winds and waves. Conditions on the water can be daunting, especially without the right gear to combat the elements. Heat and humidity, which can cause dehydration and an increased core temperature, are among the toughest conditions to beat.

Under Armour’s new CoolSwitch technology is designed battle extreme heat,  keep you cooler and empower you to perform longer. A technology created for athletes everywhere, this innovative product collection has a “crystal” pattern integrated into the garments. The pattern includes three cooling ingredients that work together to pull heat away from your skin for an instant cooling sensation, supercharge your body’s natural cooling mechanism and absorb heat with the same technology used in NASA spacesuits.

As Under Armour’s most tested material technology to-date, the performance features in CoolSwitch are rooted in Under Armour’s core of creating gear to to make all athletes better through passion, design and the relentless pursuit of innovation. The CoolSwitch products combine strategic ventilation and a loose fit so air can move easily around your body, offering full range of motion. In addition, the apparel features built-in UPF 30+ sun protection, ArmourBlock (anti-odor technology) and UA’s signature moisture transport system to wick sweat.

CoolSwitch is available in UA Fish styles for men, women, boys and girls. The styles include long sleeve and short sleeve shirts, hoodies, gloves and neck gaiters. CoolSwitch is also available in Under Armour’s athletic training apparel.

Under Armour men’s and women’s apparel with CoolSwitch technology starts in retail at $54.99, and are available at UA.com and select retailers.

About Under Armour
Under Armour (NYSE: UA, UA.C), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.

Media Contacts
Heather Miller, Gunpowder, Inc.
864-607-7922 (cell), heatherm@gunpowderinc.com
Justin Leesman, Gunpowder, Inc.
636-667-0582 (cell), justinl@gunpowderinc.com

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