Michelob ULTRA + World Surf League Announce Official Partnership

April 9, 2017 • Media Buzz

Michelob ULTRA, the superior light beer, announced today that it has become the Official Beer Sponsor of the World Surf League (WSL) in the U.S. Through this new partnership, Michelob ULTRA will be the exclusive beer sponsor of WSL events in the country, including the Vans U.S. Open of Surfing in Huntington Beach, CA, a marquee stop on both the Men’s Qualifying Series and Women’s Championship Tour that draws more than 700,000 fans over the course of 9 days in late July and early August.

This new partnership is part of Michelob ULTRA’s strategy of driving continued growth by engaging drinkers who embrace and prioritize an active, balanced lifestyle. Michelob ULTRA continues to have a strong presence across various active communities—the sport and culture of surfing is a natural fit for the brand, especially with the WSL serving as the premier platform in this space.

 

“As our brand continues to gain momentum, our new partnership with the World Surf League will further connect us to those who are passionate about living the active and balanced lifestyle that Michelob ULTRA celebrates,” said Azania Andrews, vice president, Michelob ULTRA.

“We are very excited to welcome Michelob ULTRA to the WSL family,” said Dave Prodan, WSL Spokesperson. “Both our athletes and our fans understand the value of working hard and enjoying life which makes Michelob ULTRA a natural partner as we collaborate to showcase the world’s best surfing.”

As part of this new sponsorship, Michelob ULTRA will create VIP hospitality areas and branded-lounges on-site at U.S.-based WSL events, and will host a series of after-parties. Michelob ULTRA will also utilize WSL content across social media channels to further drive excitement among the surfing community—both athletes and fans.

About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyles of its drinkers that includes both working out and going out. Brewed for those that go the extra mile, Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. For more information, visit www.MichelobULTRA.com.

About the World Surf League
The World Surf League (WSL), formerly the Association of Surfing Professionals (ASP), is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a truly global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Asia and Europe.

The WSL has been championing the world’s best surfing since 1976, running in excess of 180 global events across the Men’s and Women’s Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed world champions in Men’s, Women’s across all divisions within the tour.

Showcasing the world’s best surfing on its digital platform at WorldSurfLeague.com as well as the free WSL app, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Mick Fanning, Stephanie Gilmore, John John Florence, Tyler Wright, Grant Baker, Paige Alms, Kelly Slater, Carissa Moore, Adriano de Souza and more battle on the most unpredictable and dynamic field of play of any sport in the world.