MEDIA DARLING
 
 
 
  email

MEDIA DARLING

  • subtitle: Top New York Junior Pro Quincy Davis Finds The Spotlight

Written by  Allison Arteaga
Tuesday, 9/24/13

There’s one dirty little secret of news media that every good PR agent knows: coverage begets coverage. Once any one outlet breaks a story, everyone else wants in, too, for fear of missing out on a good scoop. It’s a classic snowball effect. So all it really takes to create a full-on media frenzy is that one, innocuous first story. And thanks to a recent New York Times article, right now, New York ASP Junior Pro standout Quincy Davis is the scoop du jour.

Quincy has been leading the pack of up-and-coming East Coast women for quite some time and is currently ranked 3rd in the ASP Junior Women's World Rankings. Surely, it’s just a matter of time before she becomes the first New Yorker to make the World Tour. Davis has also got big-time sponsor support and has even modeled for the international ad campaigns of bigwigs like Volcom. But most importantly of all, she’s a real class act: the sort of focused, grounded surfer who can set a good example for younger girls.

So, a loveable new female surfing icon rises up from an off-the-beaten path surf town just in the shadow of New York City. Why on earth would the New York Times not write that story? Well, write they did, the result being an in-depth profile by Jim Rutenberg that spanned more than 2,000 words in the Sunday paper on August 22nd. That’s a lot of page space in the most important weekly issue of one of the world’s most renowned media outlets. So, of course, other renowned media outlets took note and decided to jump on the Quincy Davis bandwagon. Hence, her September 20th appearance on The Today Show.

Quincy’s four-minute segment highlighted the success of her career and featured an interview with NBC’s Matt Lauer, as well as a short-lived surf session with the famed Today Show host, who quickly called it quits after struggling to paddle out. Lauer’s attempts at surfing may have been over in the blink of an eye, but it’s safe to assume that Quincy’s time in the limelight will not be. With a full-bore assault on the ‘QS planned for next year, Quincy is one media darling that the international press would be wise to keep tabs on for years to come.

Watch Quincy's Today Show appearance below, and also check out her New York Times profile.

Visit NBCNews.com for breaking news, world news, and news about the economy

   
 
More Top Stories
  • RICH SALICK HONORED
    Written by Nick McGregor
    • subtitle Cocoa Beach Post Office Renamed In Honor Of Pioneering Florida Pro, NKF Labor Day Pro-Am Co-Founder, And Kidney Disease Advocate
    Posted on Friday, 3/13/15
  • GRAIN SURFBOARDS RIGHT COAST TOUR
    Written by Nick McGregor
    • subtitle Maine Craftsmen Team Up With Vissla, Dogfish Head Brewery, And TotalBoat To Bring Mobile Workshops To A Town Near You
    Posted on Monday, 3/09/15
  • SLATER COLLABORATES TO SAVE ORCAS
    Written by Andrew Nichols
    • subtitle Kelly Slater, Kevin Ancell, and RVCA collaborate to raise awareness of Orca whale capturing and captivity breeding
    Posted on Friday, 2/20/15
  • CONOR WILLEM WINS #ESMSURFR CONTEST
    Written by Nick McGregor
    • subtitle Long Beach Island, NJ, Charger Rides 15-Second Clip Of Big Barrels To $500 Instagram Video Contest Win
    Posted on Monday, 2/09/15
  • ALL HANDS ON DECK
    Written by Allison Arteaga
    • subtitle Oil Drilling In The Atlantic Is About To Become A Reality. Will East Coast Communities Unite To Stop It?
    Posted on Monday, 2/02/15
  • RIP JOE McGOVERN
    Written by Eastern Surf
    • subtitle Rhode Island Native and Celebrated Surf Photographer/Writer Passes Away After Surfing Accident In Central Florida
    Posted on Monday, 1/12/15
  • RIP REGAN QUAIL
    Written by Jon Coen
    • subtitle Remembering One of New Jersey’s Most Colorful, Committed, and Influential Characters
    Posted on Friday, 12/19/14
  • QUINTAL x HUGHES x FLOMOTION GALLERY
    Written by Nick McGregor
    • subtitle Justin Quintal and Gunner Hughes Display The Photographic Fruits of Their Cross-Country Summer Road Trip at Flomotion HQ in Jacksonville Beach
    Posted on Wednesday, 11/26/14
  • MAKING A DIFFERENCE
    Written by Jared Hay
    • subtitle Jimbo's Surf Wax And Surf Corps' Wax Project Team Up To Empower Disadvantaged Surf Communities
    Posted on Friday, 11/21/14
ESM EXCLUSIVES ARCHIVES
Access all the past archives of all features under ESM Exclusives.
More Top Stories
  • RIP JOE McGOVERN
    Written by Eastern Surf
    • subtitle Rhode Island Native and Celebrated Surf Photographer/Writer Passes Away After Surfing Accident In Central Florida
    Posted on Monday, 1/12/15
  • QUINTAL x HUGHES x FLOMOTION GALLERY
    Written by Nick McGregor
    • subtitle Justin Quintal and Gunner Hughes Display The Photographic Fruits of Their Cross-Country Summer Road Trip at Flomotion HQ in Jacksonville Beach
    Posted on Wednesday, 11/26/14
  • A CONTEST FOR GROMS, BY GROMS
    Written by Andrew Nichols
    • subtitle Logan Kamen and Share the Stoke Foundation present Groms Takeover
    Posted on Tuesday, 10/14/14
  • ALL HANDS ON DECK
    Written by Allison Arteaga
    • subtitle Oil Drilling In The Atlantic Is About To Become A Reality. Will East Coast Communities Unite To Stop It?
    Posted on Monday, 2/02/15
  • RIP REGAN QUAIL
    Written by Jon Coen
    • subtitle Remembering One of New Jersey’s Most Colorful, Committed, and Influential Characters
    Posted on Friday, 12/19/14
  • GRAIN SURFBOARDS RIGHT COAST TOUR
    Written by Nick McGregor
    • subtitle Maine Craftsmen Team Up With Vissla, Dogfish Head Brewery, And TotalBoat To Bring Mobile Workshops To A Town Near You
    Posted on Monday, 3/09/15
  • SLATER COLLABORATES TO SAVE ORCAS
    Written by Andrew Nichols
    • subtitle Kelly Slater, Kevin Ancell, and RVCA collaborate to raise awareness of Orca whale capturing and captivity breeding
    Posted on Friday, 2/20/15
  • MAKING A DIFFERENCE
    Written by Jared Hay
    • subtitle Jimbo's Surf Wax And Surf Corps' Wax Project Team Up To Empower Disadvantaged Surf Communities
    Posted on Friday, 11/21/14
  • CONOR WILLEM WINS #ESMSURFR CONTEST
    Written by Nick McGregor
    • subtitle Long Beach Island, NJ, Charger Rides 15-Second Clip Of Big Barrels To $500 Instagram Video Contest Win
    Posted on Monday, 2/09/15
ESM EXCLUSIVES ARCHIVES
Access all the past archives of all features under ESM Exclusives.