There’s one dirty little secret of news media that every good PR agent knows: coverage begets coverage. Once any one outlet breaks a story, everyone else wants in, too, for fear of missing out on a good scoop. It’s a classic snowball effect. So all it really takes to create a full-on media frenzy is that one, innocuous first story. And thanks to a recent New York Times article, right now, New York ASP Junior Pro standout Quincy Davis is the scoop du jour.
Quincy has been leading the pack of up-and-coming East Coast women for quite some time and is currently ranked 3rd in the ASP Junior Women's World Rankings. Surely, it’s just a matter of time before she becomes the first New Yorker to make the World Tour. Davis has also got big-time sponsor support and has even modeled for the international ad campaigns of bigwigs like Volcom. But most importantly of all, she’s a real class act: the sort of focused, grounded surfer who can set a good example for younger girls.
So, a loveable new female surfing icon rises up from an off-the-beaten path surf town just in the shadow of New York City. Why on earth would the New York Times not write that story? Well, write they did, the result being an in-depth profile by Jim Rutenberg that spanned more than 2,000 words in the Sunday paper on August 22nd. That’s a lot of page space in the most important weekly issue of one of the world’s most renowned media outlets. So, of course, other renowned media outlets took note and decided to jump on the Quincy Davis bandwagon. Hence, her September 20th appearance on The Today Show.
Quincy’s four-minute segment highlighted the success of her career and featured an interview with NBC’s Matt Lauer, as well as a short-lived surf session with the famed Today Show host, who quickly called it quits after struggling to paddle out. Lauer’s attempts at surfing may have been over in the blink of an eye, but it’s safe to assume that Quincy’s time in the limelight will not be. With a full-bore assault on the ‘QS planned for next year, Quincy is one media darling that the international press would be wise to keep tabs on for years to come.