Our August 2013 issue rolls out the red carpet for our annual Who Da Guy class of hard-working underground heroes. Welcome to the A-list, boys and girls. You have officially arrived. But, of course, if the spotlight won't come to you, you can always go to it. That's exactly what our East Coast athletes did this summer on both national and international stages when they turned heads at the ISA World Junior Surfing Championships, The Surfing America USA Championships, and NSSA Nationals. More on that in our special The Road To Pro-Land Feature. Other members of this issue's star-studded cast include North Carolina pro Jesse Hines, who talks reinvention, business sense, and fatherhood in Second Act; Jacksonville, FL, surfer and educator James Smith, who explains his big idea for a new action-sports oriented school in East Coast Entrepreneur; South Carolina Artist Phil Goodrich, who's making a name for himself with the portraiture-inspired surfscapes you'll see in his Artist's Studio; and New Jersey shaper/surfer duo Eugene "Surreal G" Wahl and Alejandro Delgado of Essence Surf whose dedication to constant improvement shines through in their Skin & Core profile. Plus, don't miss this month's ESM Girl, Amanda, a bombshell worthy of Hollywood. This issue is definitely getting a gold star on our ESM Walk Of Fame, so check it out!